About Us

The Metrical Story: Leading Real-time Ecommerce Solutions

Metrical was founded by Zabe Agha, leveraging his extensive background in ecommerce strategy from his time at a Autodesk, to address the issue of better understanding shopper behaviors and patterns. Recognizing retailers’ frustrations over lost ecommerce revenue, Zabe created a solution that offered intelligent micro surveys to capture customers’ feedback after shopping experiences, a concept that intrigued his co-founder Rameet Kohli enough to join forces. However, a pivotal moment at South by Southwest in 2017 led to a significant shift in the product’s focus.

The two founders realized the initial approach did not fully tackle the widespread problem of cart abandonment in ecommerce. This insight then prompted a strategic pivot towards a more comprehensive solution that addressed not just post-shopping abandonment but also aimed to enhance on-site conversion rates by engaging shoppers during their browsing experience.

Since this shift, Metrical has embraced AI and machine learning to refine its understanding of and response to the subtle decisions customers make while shopping, embodying the philosophy of proactive and verifiable engagement through technology rather than reactive measures.