Shopper Conversion Optimization
Convert Known and Anonymous Shoppers
Use shoppers real time behavior without personally identifiable information (PII) to create tailored 1:1 shopping experiences and boost conversion.
Boost Sales with AI-Driven Insights
A shopper’s behavior is evaluated and scored for intent as soon as they begin their journey on your site. Unlike rule-based models, Metrical targets specific customers as cohorts of one to increase average order value (AOV) and conversion basket size while preserving margins.
You can use insights from past customer behaviors to deliver strategic messaging recommendations and identify shoppers likely to return for future purchases.
Leverage Shopper Insights for Faster Growth
Metrical identifies products and categories that drive revenue growth by analyzing customer behavior and market trends. This enables ongoing improvements to campaigns and the customer experience with clear insights and reliable reporting.
Multivariate testing allows for testing multiple onsite campaigns to tailor experiences and identify the most effective ones.
Maximize ROAS (Return on Ad Spend) and Customer Loyalty
With Metrical, you can improve ROAS by offering personalized experiences on a shopper’s first paid site visit, reducing retargeting spend.
Metrical’s unique approach to customer segmentation using cohorts of one identifies the most valuable segments for recapturing lost sales, while better shopping experiences improve customer engagement and loyalty.