Industry
Retail and Ecommerce
Leverage AI to convert more customers with fewer discounts, increasing your ecommerce profits.
Online shoppers fall into three categories: will not buy, on the fence, and likely to complete a purchase. Metrical’s AI-powered segmentation and 1:1 engagement allows brands to move away from site-wide promotions and target only shoppers who need an extra nudge.
Predict Purchase Propensity
Deliver Precise Engagement
Increase Revenue and Margins
From the moment an online shopper arrives, Metrical uses over 3.7 trillion shopper data points and AI-powered segmentation to accurately predict the propensity of each shopper to complete a purchase, without personally identifiable information (PII). Visitors are categorized by their purchase propensity into will not buy, on the fence, and likely to buy.
Many ecommerce businesses overuse site-wide promotions, frustrating shoppers and lowering conversions and profit margins. By utilizing segmentation, 1:1 engagements can be tailored: encourage non-buyers to browse, offer upsells to likely purchasers, and reserve promotions for hesitant shoppers who need an extra push.
Real-time segmentation and personalized 1:1 engagements help ecommerce brands shift from blanket promotional strategies. Offering targeted discounts and promotions only when needed reduces discounting, improves margins, and boosts conversions, driving higher overall revenue and profits.