## Industry

# Retail and Ecommerce

Leverage AI to convert more customers with fewer discounts, increasing your ecommerce profits.

[Book a Demo](https://metric.al/contact/)

Online shoppers fall into three categories: will not buy, on the fence, and likely to complete a purchase. Metrical’s AI-powered segmentation and 1:1 engagement allows brands to move away from site-wide promotions and target only shoppers who need an extra nudge.

### Predict Purchase Propensity

### Deliver Precise Engagement

### Increase Revenue and Margins

From the moment an online shopper arrives, Metrical uses over 3.7 trillion shopper data points and AI-powered segmentation to accurately predict the propensity of each shopper to complete a purchase, without personally identifiable information (PII). Visitors are categorized by their purchase propensity into will not buy, on the fence, and likely to buy.

Many ecommerce businesses overuse site-wide promotions, frustrating shoppers and lowering conversions and profit margins. By utilizing segmentation, 1:1 engagements can be tailored: encourage non-buyers to browse, offer upsells to likely purchasers, and reserve promotions for hesitant shoppers who need an extra push.

Real-time segmentation and personalized 1:1 engagements help ecommerce brands shift from blanket promotional strategies. Offering targeted discounts and promotions only when needed reduces discounting, improves margins, and boosts conversions, driving higher overall revenue and profits.

## Ready to optimize your ecommerce strategy? Set up a demo today to discover the future of ecommerce with Metrical – where every interaction is an opportunity to convert more travelers into buyers.

[Book a demo](https://metric.al/contact/)