## Industry

# Travel and Hospitality

Leverage AI to complete more online bookings with fewer discounts, increasing profits for your online travel business.

Online travelers fall into three categories: will not book, on the fence, and likely to complete a booking. Metrical’s AI-powered segmentation and 1:1 engagement allows travel and hospitality brands to move away from blanket promotions and target only travelers who need an extra nudge.

### Predict Purchase Propensity

Deliver Precise Engagement

Increase Revenue and Margins

From the moment an online traveler arrives, Metrical uses over 3.7 trillion shopper data points and AI-powered segmentation to accurately predict the propensity of each traveler to complete a purchase without personally identifiable information (PII). Visitors are categorized by their purchase propensity into will not book, on the fence, and likely to complete a booking.

Many online travel businesses overuse site-wide promotions, frustrating travelers and lowering conversions and profit margins. By utilizing segmentation, 1:1 engagements can be tailored: encourage non-bookers to browse, offer upsells to likely complete a booking, and reserve promotions for hesitant travelers who need an extra push.

Real-time segmentation and personalized 1:1 engagements help online travel brands shift from blanket promotional strategies. Offering targeted discounts and promotions only when needed reduces discounting, improves margins, and boosts conversions, driving higher overall revenue and profits.

## Ready to optimize your online booking strategy? Set up a demo today to discover the future of ecommerce with Metrical – where every interaction is an opportunity to convert more travelers into buyers.